Each month MISSION:MORE features a nonprofit organization that’s impacting their communities in far-ranging and incredible ways. We are thrilled to bring these inspirational groups to the forefront. Join us every month to celebrate these influential organizations through our dedicated nonprofit spotlight.
This month, we’re honored to feature LifeHouse Houston, a Christ-based organization that provides housing assistance for pregnant women and single mothers. Mothers of all ages benefit from housing, education, and a renewed sense of hope when they stay at LifeHouse of Houston.
About LifeHouse Houston
LifeHouse Houston is a nonprofit organization built on the foundation of Christianity and provides opportunities for housing, help, and hope for women during their pregnancies. This organization recognizes that many women who are expecting children may be left with few options. Located just two miles away from the largest Planned Parenthood facility in the Western Hemisphere, LifeHouse provides pregnant women with another option – one that ends in life for their unborn children.
Constructed on a property that was once a place of worship, LifeHouse provides two secure, housing residences that can house up to 12 pregnant women at a time. During their stay at LifeHouse, these women have access to a range of services, including life skills training, meals, prenatal care, and much more.
LifeHouse Houston is one of the few maternity homes in the state that opens its doors to minors as young as 12. To date, this nonprofit organization has helped more than 600 women who have chosen to welcome their children into the world, despite their economic and personal limitations.
Check out this amazing and inspiring testimonial.
30 Years of Achievements
LifeHouse Houston recently celebrated 30 years of incredible achievements as a nonprofit organization. After beginning their journey in 1988, LifeHouse initiated a comprehensive life skills program, offering young women a chance to pursue self-improvement while waiting for their children to arrive. In 2006, this remarkable nonprofit expanded with a second South Campus, doubling the number of women who could benefit from their services.
In 2012, LifeHouse began its LifeLine Outreach Ministry. Four years later, they opened a third home in Richmond – but later chose to close this location and focus on a more centralized system within their two pre-existing homes. In 2017, LifeHouse took another important step forward, opening the Marietta Home. This aftercare ward now provides young mothers with assistance even after they have delivered their children. In 2018, LifeHouse celebrated thirty years of incredible service and achievements.
What Makes LifeHouse Special?
LifeHouse is a truly special nonprofit organization for a number of reasons. First of all, LifeHouse serves primarily young mothers, some of whom are in their teens. While these young women are often told that giving birth to their children is not the best choice, LifeHouse provides them with another option.
There is no financial cost associated with staying at LifeHouse, which makes this an ideal choice for pregnant teens who have few economic resources. LifeHouse provides young mothers with the freedom to choose, and it allows them to accept the responsibility of being a mother if that’s what they want. LifeHouse’s services are never forced upon a teen mother who doesn’t want to take the route of life.
During their stay at LifeHouse, these young women can pursue a healthy, normal life. Their friends and family can visit, and they can continue their education. In addition, these young women can pursue career opportunities while staying at LifeHouse if they already have their GED. Volunteering opportunities are also available for women who want to do something positive and productive while waiting for their child to arrive.
When the time comes to deliver the child, these young mothers are taken to Bayshore Medical Center in Pasadena, Texas. This is one of the most advanced medical facilities in the state, and LifeHouse’s mothers are given the very best treatment as they welcome their children into the world.
While most women leave LifeHouse after giving birth, there’s also the option to remain at an aftercare facility. This provides new mothers with an opportunity to plan their next move and recuperate. At this point, LifeHouse continues to educate these new mothers and provide them with resources so they can plan for a new life with their new family.
Please Donate & Volunteer
If you feel inspired by LifeHouse Houston, you can help them achieve even more. Visit Lifehouse Houston today to learn all about this organization. If you want to lend a helping hand to LifeHouse, please check out their Volunteer Opportunities today. This organization is always looking for new volunteers, and you can make a positive impact by joining their team.
If you’re ready to provide financial support to LifeHouse, you can help this organization grow and expand today. Follow this link to make a tax deductible donation and provide LifeHouse with the resources it needs to help more young mothers who are choosing life for their unborn children.
Even if you can’t volunteer or donate, you can spread the word about LifeHouse Houston today. Please share this article with friends and family and join us in celebrating the wonderful achievements made by this nonprofit organization.
In our commitment to help NPO’s, we have established an exciting partnership with accessiBe! This is an exclusive offer ONLY through Mission:More.
accessiBe is a groundbreaking company that specializes in making websites ADA-compliant. They have worked with some of the biggest brands including the Hilton, BMW, Fiverr, Quicksilver, Playmobil, and countless others. accessiBe recognizes the importance of providing web accessibility to all users, and they have created an advanced system to update their website to meet ADA compliance requirements.
Their services are completely automated. They provide AI-based solutions that make automatic screen-reader adjustments, adapting in real-time to the unique requirements of web users with disabilities. They have developed an effortless solution that can make any website accessible, ADA, and WCAG compliant within 48 hours.
Help The Disabled Navigate Your Website Content
ADA compliance is extremely important for nonprofit organizations because many of them often offer assistance to Americans with disabilities. NPOs may help disabled veterans or those with learning disabilities, and various other individuals who may fall into the category of “disabled.”
Avoid ADA Compliance Lawsuits
Aside from the moral and ethical reasons to make websites ADA-compliant, there are also a number of legal requirements to consider. Many NPOs may not be aware that ADA-compliancy is actually required by law for virtually all web content in the U.S. The consequences of not making web content ADA-compliant can be quite serious and expensive. Many nonprofits are finding this out the hard way after being sued by people with disabilities who weren’t able to access their websites.
accessiBe not only makes websites accessible for a wider range of individuals, but it also removes any possibility of lawsuits. This is why many NPOs are making the switch to ADA compliance with the help of services like those offered by accessiBe.
Exclusive 40% Discount
As a result of our new partnership with accessiBe, registered 501c3 NPOs can now receive these services at an exclusive 40% discount. This is a sign of our commitment to serve America’s disabled community and to help NPOs have a greater impact on the people they serve.
This partnership is another example of our commitment to help nonprofits succeed online. Use the link below to sign up with accessiBe and receive our exclusive 40% discount available only through Mission:More.
No matter the circumstances, a grant represents an incredible opportunity for your NPO. Grants can help you push your operations to unbelievable new heights, and you can use this opportunity to make a real difference in your community. That being said, it’s surprisingly easy to waste this opportunity if you’re not careful. Without some form of management to help you navigate this tricky process, it’s very difficult to take full advantage of everything a grant has to offer. Grant management helps you make the most of this prospect so that your NPO can provide even more to the community at large.
What Is Grant Management?
In many ways, grant management is exactly what it sounds like: the process of managing the requirements and overall use of a grant. However, that simple description doesn’t really do the phrase justice. In reality, grant management is a complex, time-consuming operation conducted by numerous specialists.
People are often confused about grant management because they don’t have a clear understanding of what a grant actually is. At face value, receiving a grant might seem like you’re simply being given money or services for free – but this just isn’t the case. Grants are structured like contracts; there are strict requirements and conditions that you must follow closely.
Entities that issue grants want to know how their money is being used, which makes sense when you think about it. After all, why would they simply issue you a blank check? These organizations need to prove their money is being used by reputable NPOs. Unfortunately, corruption is a major issue these days, and some disreputable NPOs funnel money back into the pockets of the board members. Effective grant management helps to eliminate the chance of this happening.
Grant management is more than simply following rules and showing entities how you’re spending your grant. This is your chance to show grantmakers that you can be trusted. By communicating in a clear manner and accurately reporting how you’re spending the grant money, you can increase your chances of receiving more grants in the future. If you mismanage your grant and you can’t communicate efficiently with your grantmaker, you will more than likely not be issued another grant.
Can I or My Employees Perform Our Grant Management Ourselves?
Virtually all grants require management of some kind, as one person simply cannot handle the workload involved with even the most basic grants. This becomes clear when you consider all of the different aspects of standard grant management. One senior leader typically directs the grant management budget, the hiring of staff, and the overall strategy. Human resources professionals may also be required to manage the team. In addition, a number of employees focus entirely on the financial aspect of the grant. Entire accounting firms or independent finance professionals assist in grant management.
Other possible employees include grant writers, grant coordinators, grant managers, and many others. With all that said, the exact requirements for grant management depend on the grant itself. For example, Google’s Ad Grant provides NPOs with $10,000 worth of Google Ads per month. Unless you have specialists who are specifically trained to use Google Ads, it’s very difficult to make the most of this opportunity.
Speaking of computer skills, modern grant management requires you to use advanced budget-tracking and reporting software. These programs help you communicate with your grant providers in an accurate, transparent manner. Software can also assist you with overall project management and the grant application process. Once again, you will likely need specialized team members who can help you implement and use these types of programs.
As you can see, grant management is not a one-person job. If you do try to do this all by yourself, you’ll soon find yourself in over your head. The time and effort you and your employees spend in attempting grant management will cost your NPO hundreds or even thousands of dollars in labor time and, at the end of the day, may not be done properly. To avoid wasting your grant, your time, and your money, it’s best to hire qualified individuals who can help you navigate this process. Whether you prefer to assemble your own team or enlist the services of a professional grant management company, you’ll find that this operation is much more feasible when you get the help you need.
Can I Get My Volunteers to Manage Our Grants?
As an NPO, you might already have an extensive team of hard-working volunteers who are ready to take on just about any task. You might be wondering whether you can simply instruct your volunteers to help with grant management instead of hiring professionals. While it’s true that volunteers are some of the most committed and driven individuals out there, they usually don’t have the necessary skills and experience to handle grant management.
Consider all of the various roles and responsibilities associated with grant management. Can you really expect an average volunteer to understand the intricacies of grant management? Sure, you might be able to train your volunteers to do this, but how long will that take? Are you going to put them all through accounting school? Will you teach them advanced aspects of human resources or computer skills? Who will train them if you don’t have a firm grasp on these concepts?
At the end of the day, it’s obvious that even volunteers need help sometimes. While these hard-working individuals can perform admirably in supplementary roles, grant management professionals are required to do the heavy lifting. And remember, they are after all volunteers. Even the most dedicated volunteers may have things come up in their lives which make volunteering not possible anymore.
What Happens if I Mismanage My Grants?
Despite everything you’ve read so far, you might have a voice inside your head that is saying something like: “Why don’t I just try to handle this without professional grant management? After all, what could go wrong?” Unfortunately, there’s a lot that can go wrong. At best, you could simply get frustrated and spend way too many hours doing relatively simple tasks. Worst case scenario? You lose your grant entirely.
Staying in compliance is one of the main reasons why professional grant management is so important. With one or two inexperienced individuals attempting to handle reporting and other requirements, it’s easy to get lost. Unfortunately, the penalties for mishandling these important steps go further than a simple headache. Failing to comply with grant requirements can result in fines, audits, and loss of funding.
You may also encounter significant roadblocks simply because you’re trying to juggle too many different pieces of the grant management puzzle. While a team of professionals can work together as a cohesive unit with each other and the grant provider, communication issues can arise if you’re trying to do this all on your own.
If you’re relying on volunteers, you might not have a clear idea of who’s responsible for each part of the grant management process. As mentioned before, failing to communicate with your grant provider in a professional manner can lead to significant issues as you try to secure more grant funding in the future.
Is Grant Management Worth the Money?
Have you ever heard the slogan, “If you think hiring a professional is expensive, wait until you hire an amateur”. Many NPOs are reluctant to take advantage of grant management because they’re wary about the costs. While it’s true that grant management isn’t free, you’ll find it’s not as expensive as you might think and is a worthwhile investment that actually pays for itself. NPOs with professionally managed grants are typically more profitable. This is because their grant providers are more likely to take them seriously, and as a result, they generally receive more funding in the future.
Grant management also expedites the entire process, which means you can apply for more grants and handle the workload of multiple grants at the same time. All of this saved time and increased funding quickly adds up. In addition, qualified specialists can help you with the specific requirements of your grant.
The aforementioned Google Ad Grant is an excellent example of this. By hiring professionals who actually understand the ins and outs of Google Ads, your NPO can take full advantage of this opportunity and spread your message like never before. Professionally implemented Google Ads can spark a surge in business for your NPO, and your grant management expenses will seem minimal in comparison. This is just one example of how grant management can easily pay for itself.
Why You Need Grant Management
When considering whether or not to take advantage of grant management, you should remind yourself why you got involved with NPOs in the first place. The aim of this entire process is to help people. That’s what is really important here. There’s no point in getting distracted with the time-consuming and stressful process of grant management when you have a community that needs your help.
Enlisting the help of qualified professionals saves you from spending too much time with administrative and technical tasks. When you delegate this process to those who have the necessary experience and skills, you can focus on what’s really important: the mission of your NPO.
Who Can Help Me With Grant Management?
There are many reputable services out there that can provide you with tons of help when it comes to grant management. One great example is Mission:More. Our company focuses entirely on the Google Ad Grant. We have a team of experienced specialists with the necessary technical skills to help you maximize this grant – essentially turning a small grant management budget into a huge $10,000 per month marketing budget! If you want to take your NPO to the next level, visit our website to find out how Mission:More can help your NPO obtain a $10,000 / month advertising grant and provide professional, and very affordable, Google Ad Grant management.
Each month Mission:More will feature a nonprofit organization that’s impacting their communities in far-ranging and incredible ways. We are thrilled to bring these inspirational groups to the forefront. Join us every month to celebrate these influential organizations through our dedicated nonprofit spotlight.
We are proud to focus this month’s nonprofit spotlight on The WorkFaith Connection based out of Houston, TX. The WorkFaith Connection is a highly-organized job search program designed to provide effective and comprehensive services to men and women who have become discouraged in their job search. They supply the tools, skills, and confidence needed for a successful transition back into the workforce.
About The WorkFaith Connection
As a faith-based 501(c)(3) with Christ-centered values, “[The WorkFaith Connection] has served Houston’s unemployed for over 13 years and helped obtain over 6,500 jobs and counting.” The COVID-19 pandemic is still affecting all areas of the local and state economies along with record-level unemployment. It’s paramount to highlight the mission of The WorkFaith Connection as they help rebuild and encourage the lives in their community.
Enormous Community Impact & Inspiration
The WorkFaith Connection, founded in 2006, addresses the challenges of unemployed citizens and provides their students with Christ-centered values. They pair these values with a renewed sense of confidence and critical skills needed for a prosperous transition back into the workforce.
Job search resources provided through The WorkFaith Connection helps deliver earnings and encouragement for those suffering from long-term unemployment, addiction, and those struggling with re-entering the workforce for extended periods of time. The WorkFaith Connection develops innovative, results-proven job readiness programs that emphasize career development and long-term success. Serving over 5,300 men and women, they have successfully accumulated wages totaling $260 million and still continues to grow.
WorkFaith’s reach extends to encompass a broad cross-section of Houston’s diverse and capable unemployed population. Our program is designed to help anyone get back to work. These men and women become providers and role models within their homes and communities. Work fosters dignity and we are proud to generate a positive impact on those looking to create a new life. Following our program, 78% of WorkFaith’s graduates become employed and more than half are retained with the same employer a year later. As men and women return to work, families are provided for and poverty is alleviated. Employed individuals’ need for government assistance is reduced and, for those with criminal backgrounds, employment greatly reducesrecidivism.
Programs & Resources
Many graduates of The WorkFaith Connection programs have struggled with both common and uncommon barriers to employment such as layoffs, re-entering the job market after an extended absence (such as moving or raising children), transitioning from prison, or recovering from addiction among many other challenges. Some have simply been on the job search for too long and need hope.
Through the Job Readiness Boot Camps and Career Advancement services, participants are able to develop skills such as interview techniques, focused job search plans, and resume tips along with access to an immense network of partnered employers with open positions.
In addition to Job Readiness Boot Camps and Career Advancement services, The WorkFaith Connection also partners with a vast pool of employers that are eager to assist in their mission and job placement. By providing free access to all of The WorkFaith Connection’s Employer Services, employers can utilize their staffing service, gain access to job coaches to resolve workplace issues or conflicts, and can also take advantage of various tax incentives.
Most importantly, employers can directly support and provide The WorkFaith Connection’s graduates with an opportunity to reenter the workforce after completing their job readiness program.
Please Donate & Volunteer
If you would like to support The WorkFaith Connection’s mission in the community in addition to learning about the other ways that their organization provides a beacon of hope in the Greater Houston Area, please visit www.workfaithconnection.org or call 713.984.9611.
Giving matters, too. Your financial support will sustain future programs and help widen The WorkFaith Connection’s outreach efforts. All donations are tax-deductive. Please visit https://workfaithconnection.org/give/ to make a donation today.
Please join us in celebrating The WorkFaith Connection and the positive impact their job readiness program provides to Houston’s unemployed.
As a nonprofit organization, we’re sure you’ve heard of and applied for several grants. Along the way, you may have heard of the Google Ad Grant, but aren’t necessarily sure what it is and what it can do for your organization. In this blog, we will provide detailed explanations of what the Google Ad Grant is, what it can do for your nonprofit and even a few case studies.
The Google Ad Grant Explained
In short, the Google Ad Grant is one of the most effective and beneficial tools that a nonprofit can use. The Google Ad Grant is a $10,000/month in-kind donation given to nonprofit organizations, from Google, for free.
Yes you read that right, $10,000 per month, for free.
Nonprofits use the grant for online advertising. If you search for something in Google, such as Nike or organic dog food, you are bound to see ads appear at the top of the screen. This is where your ads will appear with the Google Ad Grant.
Need a little more help understanding? Here’s more of a breakdown.
Ads that appear at the top of Google are actually paid for by advertisers. When you click on the ad, you are taken to the company’s website or a specific landing page and the advertiser is charged a fee. For instance, if you search organic dog food, you might click on the first ad (MyOllie), – MyOllie is probably paying Google anywhere from $2 – $5 for that specific click. To them, paying for each click is worth it because each click means a consumer is saying “I want to buy organic dog food.” Since MyOllie offers organic dog food, the price they pay is worth it because it’s a possible conversion, and sale, which means money in their pockets.
The Google Ad Grant works exactly like that. Organizations can place their text ads at the top of Google’s search results.
Let’s say you’re a charitable organization that accepts clothing, furniture and other donations and you want to advertise your services and available products. You can advertise to people in a geographic area who search where can I donate my old clothes or even where is a clothing donation pick up near me.
Your ads can provide specific information on clothing drop off and pick up, or other valuable items that you accept and offer. These ads will appear at the top of Google when individuals search for those terms. Once they click on the ad, they are either taken to your website or a specific landing page – for instance, one that has the address of clothing pick up locations.
The only difference between the organic dog food advertisement and the where can I donate my old clothes advertisement is that Google pays for the click on your ad. So instead of you spending $3 on an ad for clothing donations, Google pays for the click using the $10,000 credit from the Google Ad Grant. This means that this ad is entirely free and depending on how many people search for your service, you can reach a lot of people each month using the Google Ad Grant.
Google Ad Grant Case Studies
The Google Ad Grant is one of the most valuable advertising tools that nonprofits can and should use. In fact, several nonprofit organizations are utilizing the Google Ad Grant each day and reaching thousands of users, increasing their volunteers and donations.
The WorkFaith Connection
Based out of Houston, Texas, The WorkFaith Connection provides discouraged job seekers with valuable resources to help them secure employment. Hoping to reach more people online, The WorkFaith Connection came to MISSION:MORE for Google Ad Grant management. Here’s an example of their ads.
By utilizing the $10,000/mo grant, The WorkFaith Connection has seen tremendous growth in their course registration and donations.
The Arc of Katy
The Arc of Katy is a nonprofit organization that provides opportunities for individuals with intellectual and developmental disabilities. Their mission is to enable each person to be included as a respected and active member of the community. With summer camp programs and fundraising events, The Arc of Katy wanted to grow their online presence and create more awareness for their organization.
This led them to Google’s $10,000/mo advertising grant. Once The Arc of Katy took full advantage of the grant, they saw tremendous growth and have continued to raise awareness for their organization.
First Metropolitan Church
Based out of Houston, Texas, First Metropolitan Church seeks to bring individuals closer to God by giving them a sense of acceptance, ownership, responsibility, urgency and belonging to Christ. To reach more people online and increase their congregation, volunteers and donations, First Metropolitan Church applied for the Google Ad Grant. Since they received the $10,000/mo in advertising credit, their numbers have improved dramatically.
In a nutshell, the Google Ad Grant gives nonprofits $10,000 per month to use towards advertising online. Ads appear at the top of Google when a user searches for a specific term related to your ads. When they click on the ad, they can be taken to your website or landing page for more information. This increases awareness and even donations for your organization.
Want to learn more about how your organization can receive $10,000 a month for advertising? Contact MISSION:MORE today.