Google Ad Grant

What is The Google Ad Grant & How Does it Work?

Simply put…It is one of the easiest grants to qualify for and can be one of the most powerful to help your nonprofit grow!  That’s because it’s a grant that gives your nonprofit $10,000/month ($120,000.00 per year) in advertising on the Google search engine! Every nonprofit should have the Google Ad Grant, unfortunately over 70% of nonprofits do not know it exists. You are now one of the lucky ones that is finding out about it! 

Google is now a Trillion dollar business due to its “Google Ads”. Businesses (large and small) worldwide pay Google anywhere from $1 “per click” to $75 “per click” or more to obtain business leads via Google Ads. Small businesses can easily pay between $2K to $20K per month to advertise on Google. Large businesses can spend hundreds of thousands per month to advertise on Google!

Why are we telling you this? Because advertising on Google is Expensive!  But guess what?  Your nonprofit can receive $10K per month to advertise on Google for FREE with the Google Ad Grant!


The Google Ad Grant is a $10,000/month in-kind donation that 501(c)(3) nonprofits use towards Google advertising.


Ads are shown in the Google search results. This means that when someone searches for a key phrase related to your organization, your ad will appear on Google.

$10,000 EACH MONTH

As an in-kind donation, Google automatically renews the $10,000 each month, as long as your nonprofit remains in compliance.

How Do We Utilize the Advertising Grant?

Just imagine everything you want to shout out about your organization. Now imagine all of those shout outs as an ad on Google!  The exposure and awareness of your nonprofit will immediately grow like never before!

Creating MORE Awareness

Your nonprofit will have the power to advertise on Google creating an enormous amount of awareness!

Attract MORE Visitors

Churches & nonprofits can attract new visitors to their doors to increase memberships and utilize their services.

Promote Events

Online ads work great in promoting up-coming events, fundraisers, etc., and provide more buzz than ever before!

Engage MORE Donors

Drive donors to your website to help fund your organization’s programs and services.

MORE Online Sales

Nonprofits that sell items online can promote their products using Google ads to boost online sales.

Recruit MORE Volunteers

Let the public know about your volunteer drives. No more hunting for volunteers, they will find you.

Nonprofit Testimonial Video

Check out this informative video from other nonprofit organizations to see how they utilized the Google advertising grant for their success.

Is My Nonprofit Eligible?

While this grant is one of the easiest to to qualify for, there are eligibility requirements.

  • Registered 501c3 with the IRS and must hold valid charity status. 
  • Have a high quality website that clearly states your mission and the services you offer. 
  • Passionate about your cause, dedicated to your organization’s success, and have strong leadership
  • Financially stable with a minimum of $100,000 in revenue per year for grant management services. (This is not required by Google to be eligible)

Who is not eligible: Governmental entities and organizations, hospitals and medical groups, schools, academic institutions and universities are not eligible for Google for Nonprofits, but philanthropic arms of educational institutions are eligible.

How Do Our Ads Get on Google?

Great question!  This is the part that’s not so easy. The Google Ads System is complex and definitely requires someone that has knowledge and experience in managing Google Ads campaigns, Google Analytics, and Google Tag Manager. Without these qualifications, your advertising campaign will not be managed properly and it will not produce the successful results you are looking for.  But don’t worry, this is where MISSION:MORE comes to your rescue! CLICK HERE to learn more about our Google Grant Management services.